The Baggy Knee Sandwich Factory 

When a client walks in and says "I just want this thing to be fun, crazy, and memorable," you DO NOT want to let that client down. At the end of the presentation, the client was floored. This is one of those presentations where we kept going back and forth throughout the presentation so that everyone in the room could take it all in. 

The back story is that "The Big Boss" ran a factory. This factory made sandwiches. Big, epic sandwiches that are befitting the man that ran the factory. No one knew who the big boss was, but he loomed large in every corner of the shop. He had an air of celebrity and was the everyman that we all wanted to be.
We developed this story to be able to pull in the ideas of the godfather, meets Hollywood, meets pop culture. Everything about the business was to be top end. These would be super huge, super fresh, and super good sandwiches.