Commercial Bank & Trust of PA

This community bank was looking for a fresh new face for its advertising. We loved the community feel of this bank. When you walked through the doors of any of the branches, you are greeted not only like you are family, but by someone who lives in the community in which they are working. Everything about the experience tells the customer that they are important the bank and it's employees. 

Every bank wants you to believe that you are more than just a number, at CB&T, they walk that walk. This was a no-brainer for our team. Find a new and compelling way to say what so many others had said before. Ultimately we settled on "B3CAU5E Y0U'RE MORE". It was the same old message but stated in a new and interesting way. We wanted the viewer to take a pause to understand what they were seeing. We proposed a series of social media campaigns, a new website, internal videos, and a series of guerrilla style signs.